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There are relatively few people in today’s world of work who are not under time pressures. This is all the more reason that we need to make sure that our time is used wisely. This is not about petty ways of saving 30 seconds here or a minute and a half there, but rather about having the assertiveness skills to protect our valuable time by not allowing others to seduce us into putting time and effort into activities that are not a priority for us. Demands on our time are potentially infinite, but however skilful we are at time management, the time available will always be finite. Don’t let it be spent too cheaply.

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