We live in what seems to be an increasingly consumerist society where helping people seems to be interpreted mainly as giving them some sort of service. We seem to have lost sight of the well-established notion that the best resource we can offer people is ourselves – what textbooks have traditionally referred to as ‘use of self’. By showing concern and interest and forging a meaningful human connection with people we can often be much more helpful to them than by referring them to a service which may or may not be of benefit to them. Some may argue that most people professionals don’t have time to do that these days, but I would argue that, if you have the skills and confidence, it is possible to capitalize on ‘use of self’ in a relatively short period of time. It is in large part a matter of changing our mindset from a service delivery one to a problem-solving, empowerment one.