A recent survey attempted to establish how happy Britain is. It was called the ‘National Well-being Programme’ and it showed regional differences in how contented people perceive themselves to be. For me this is no surprise. While the traditional approach to well-being is an individualistic one (atomistic, to use the technical term, as opposed to holistic), we need to look beyond such a narrow approach. The emphasis on happiness, rather than the broader concept of well-being, is indicative of such an individualistic approach. If, instead, we were to understand well-being in more holistic, sociological terms, it would be quite apparent why there would be significant regional differences, no doubt rooted in the sociological differences we have known to exist across regions for quite some time now. I am therefore left wondering how meaningful it is to explore individual happiness without giving giving much fuller consideration to the sociological factors involved.