Talking about poverty: How experts and the public understand UK poverty

The idea of poverty and the meaning of the term in the UK is contested, and those working to tackle poverty are finding it difficult to shift negative public attitudes and cultivate broad public support for policies to solve it. This research by the FrameWorks Institute compares how experts – including people with experience of poverty – and the public understand UK poverty. It analyses the overlaps and gaps between these ways of thinking to identify challenges in communicating about poverty and strategies for building support.

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