World Alzheimer’s Day

World Alzheimer’s Day takes place on 21 September and is part of World Alzheimer’s Month. This year’s focus is stigma, and we need your help to break the stereotypes and myths that surround a dementia diagnosis. Families affected by dementia are facing an illness that’s often frightening and debilitating. They shouldn’t also have to deal with ignorance, thoughtlessness and cruelty from the people around them.

We often hear from carers who’ve had to deal with rude comments or stares while out in public with their loved one. We’ve heard from people with dementia who’ve had to listen to unpleasant jokes or thoughtless comments from people who just don’t understand the realities of their condition. Dementia isn’t a joke – and people affected by it deserve to be treated with understanding and respect.

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