Seth Godin’s blog – Which team?

Culture seeks shortcuts.

The oldest shortcut is: “Friend or foe?”

If we know the answer to that, a whole bunch of time gets saved, and fear is reduced as well.

The labeling goes beyond which team, cadre, tribe or village someone is part of. It extends to the ways we demonstrate which box we’ve chosen–fashion, pro sports, even the tech we use or how we speak. The search for safe shortcuts becomes an end to itself.

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