Seth Godin’s blog – Three kinds of forever
There’s the forever of discomfort. Sasha Dichter taught us about this. The feeling we get during a temporary situation that feels like it’s going to last forever.
It’s one thing to tolerate a bumpy landing on an airplane, because you know it’ll be over in ten seconds.But, a car-sick toddler doesn’t have that perspective. He’s wailing and sad because he thinks that this is the new normal, a permanent situation.
Too often, we quit in the dip. Not because we can’t tolerate discomfort for an hour, a week or a month, but because we mistakenly believe that it might last forever.