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New research finds firms benefit from multigenerational workforce but reveals employer ‘say-do-gap’ in how they support workers

Nearly three-quarters of senior business leaders in Great Britain (73%) have multiple generations in their workforce today as populations age and working lives extend, a new report finds. Analysis by the Work Foundation at Lancaster University in collaboration with the International Alliance for Responsible Drinking (IARD) found that for the first time in history, there are four generations in the workplace, with workers born in the 1950s and 1960s now working alongside people born in the 2000s. Researchers say this presents new opportunities for both employers and workers.

In a new survey of more than 1,000 senior British business leaders undertaken by Survation in May 2024, over half of employers (51%) report they have more than one generation in their organisation and seven in ten senior business leaders in Britain agree their organisation benefits from the diverse perspectives brought by a multigenerational workforce, with those with a multigenerational workforce most likely to agree that there are benefits (83% vs 62%).

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