This is one of Stephen Covey’s seven secrets of highly effective people. It means that, at all times, we need to be clear about what we are trying to achieve or where it is we are trying to get to. Without that clarity we can drift and become unfocused. This is likely to hamper progress and can also prove stressful at times, as the lack of a sense of direction can create anxiety and uncertainty. It can also reduce our credibility (and thus our ability to influence other people) as we will come across in ways that do not inspire confidence if we are unfocused and unclear about what we are trying to achieve. Beginning with the end in mind is therefore wise counsel.
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