‘Beach body ready’ or ‘Each body’s ready’?

A protein supplement company has come under fire for its “beach body ready” ad campaign featuring a bikini-clad model. Performer and body image campaigner Juliette Burton is one of those who took issue with it. When she tweeted the company, she was surprised and hurt by the response.

‘The past few days have been the ‘maddest’ I’ve had in a long time. And I use that word extremely carefully. I know madness. A petition to remove the ads has now gained tens of thousands of signatures online – including mine.’

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