In 2003, Allison Ellis was in a new job after taking some time off to have her first child. She had been hired as an independent marketing consultant to get a new website off the ground for a company and was just getting rolling on hiring her team and creating a budget. One Sunday, the day before she was supposed to make a presentation to executives, her 39-year-old husband, who had been training for a marathon, died suddenly from a heart attack, leaving her with a 10-month-old daughter. She took a week to arrange the funeral and memorial service and then went back to work. “I went straight to office, and she said, ‘Listen, nobody knows what to do with…